Health & Fitness Platform

Your health,
every bite.

AI-powered nutrition tracking built for Egypt — expanding across the GCC and the wider Arab region. Snap a meal, get the full breakdown — no manual logging, no guessing.

Download & Try Free How it works
Willma app home screen
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Active Users
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Meals Scanned
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Egyptian & Regional Dishes
How it works

Three steps to
better nutrition

No dietitian degree required. Just point your phone and let Willma do the heavy lifting.

01
Scan your meal
Point your camera at any dish — homemade, restaurant, or street food. Willma's vision AI identifies it instantly.
02
Track your macros
Get a real-time breakdown of calories, protein, carbs, and fat. Watch your daily dashboard update in seconds.
03
Reach your goals
Get personalized targets from AI — or book a session with a certified nutritionist right inside the app.
Features

Everything your
wellness needs

Built from the ground up for Egyptian and regional lifestyles — because generic apps never quite fit the way we eat.

01 — Meal Scanning
Point. Scan. Know.
Snap any dish and get the full nutritional breakdown in seconds — calories, macros, ingredients, and portions. No manual logging needed.
Instant recognition Portion estimate Calorie breakdown
02 — Local Intelligence
Built for Egyptian & Regional Kitchens
Most apps fail at local food. Willma is trained on tens of thousands of Egyptian dishes — from koshary to fattah — with plans expanding into the GCC and wider Arab region.
5,000+ local dishes Egyptian cuisine Egypt-first, GCC next
03 — Expert Network
Find your expert
Browse certified nutritionists, personal trainers, and wellness coaches — chat, get personalised plans, and book sessions, all inside the app.
Nutritionists Personal trainers Wellness coaches
04 — Nutrition Tracking
Every macro, every day
Real-time tracking of calories, protein, carbs, and fats. AI-generated daily targets based on your body profile and Egyptian dietary patterns.
Daily dashboard AI targets Progress history
See it in action

Your wellness, beautifully simple

Every screen built for clarity — so you spend less time in the app and more time living well.

Text logging
AI scan result
Consultants
Partner with Willma

Grow alongside
50,000 health-
conscious users

We work with restaurants, gyms, and health brands to bring better nutrition data to their customers — and more value to yours.

Become a Partner
Restaurants & Food Brands
Enrich your menu with verified nutrition data. Let customers scan your dishes directly in Willma and drive loyalty through transparency.
Gyms & Fitness Centers
Offer members integrated nutrition tracking alongside their workouts. Willma becomes an extension of your wellness offering.
Health & Wellness Brands
Reach a deeply engaged, health-first audience. Feature your products where purchase intent is highest — right inside the nutrition tracker.
Real results

Hear it from
our community

Thousands of users share their Willma journey every day. See their real stories, scans, and transformations on our social channels.

Instagram
Watch real users scan their favourite dishes, hit their goals, and share honest reviews — every day.
Follow on Instagram
TikTok
Short, honest, unfiltered — see exactly how Willma works in real kitchens across Egypt and the Arab world.
Follow on TikTok
50K+
people already on board
Join a growing community eating smarter — starting in Egypt, expanding across the GCC and Arab region.
The Team

Built by people who
care about wellness

Abdelrahman Ayoub
Co-Founder & CEO
Fady Gharbawy
Co-Founder & CTO
FAQ

Common questions

Yes — Willma is free to download and use. You can start tracking your nutrition right away at no cost. Premium unlocks unlimited meal scanning, AI insights, and text logging — for users who want to go deeper.
Willma is live in Egypt and actively expanding into the GCC and wider Arab region. The app is available on both iOS and Android. Follow us on Instagram or TikTok to stay updated on new market launches.
Willma has the highest meal-scanning accuracy of any nutrition app or software in Egypt and the Middle East. Our AI is trained on tens of thousands of local dishes — covering everything from street food to home-cooked classics — so the results actually reflect what you're eating.
You can browse certified nutritionists and personal trainers, review their profiles, chat directly with them, and receive personalised nutrition and workout plans — all inside the app. Session booking is coming very soon.
We partner with restaurants, gyms, and health brands. Reach out to us at ayoub@willma.life and our team will get back to you within 48 hours to discuss integration options that fit your business.
Get started today

Start eating
smarter.

Join 50,000+ users who've already transformed the way they eat. Free to download, built for your life.

Download on the
App Store
Get it on
Google Play